Performance
Limit loading costs, measure bottlenecks and test on real devices.
Proportionate technical choices, solid foundations and attention to the details that matter.

Tool selection follows the product, existing systems and maintenance constraints. No technology is imposed as a matter of principle.
Limit loading costs, measure bottlenecks and test on real devices.
Use semantic HTML, clear focus states and interfaces that work with a keyboard.
Validate inputs, handle errors and make important operations observable.
Separate responsibilities, document decisions and keep dependencies under review.
A clear idea. An open conversation.